Aaron Michael Buch

Business.

Hey there. Aaron here—Founder and Chief Executive Officer at Gaels.com and Hexapoint.com digital marketing and creative agencies.

I bring clients a blend of creative and strategic thinking shaped by years as an artist, combined with more than 16 years of business experience. This mix lets me approach challenges with both fresh ideas and a focus on results.

I’ve come to see that people value ideas, not just services—anyone can provide a service, but a truly original, impactful idea is what stands out. That’s where I come in. I thrive on both ends of the spectrum: from developing those big, unique ideas to handling the detailed execution that brings them to life.

Whether I’m building out a brand narrative or working through a complex strategy, I pull from a unique blend of artistic insight and business know-how to create solutions that actually last.

I’ve been asked about my leadership style. First, I’d say it’s definitely hands-on and adaptable, shaped by years of collaborative writing. I aim to build environments where everyone feels supported and ready to contribute, like the creative spaces I’ve always been drawn to.

I see leadership as its own kind of creative process. Just like a song or painting needs both vision and flexibility, so does running a company. Each project needs a balance of strategy and space for the unexpected, which often leads to the best ideas. I approach challenges from multiple angles, finding solutions that hit that sweet spot between creative and practical.

Building a culture that values creativity, efficiency, and authenticity is core to my philosophy. I’m here to create a space where innovation thrives and everyone’s motivated to bring their best. For me, success isn’t just about metrics—it’s about fostering a culture that leaves a lasting impact, in our work and in how we work together.

Musician.

For me, music is far more than a hobby. It’s something that deeply influences my business acumen and creativity. With around 20 years of experience playing guitar and drums, I’ve had the privilege of collaborating with top producers and engineers. Releasing three albums, with more on the way, has not only deepened my skills but also refined my understanding of the subtle dynamics of storytelling and project needs.

I got into music because it just felt right, and that feeling hasn’t changed. Starting out, I had no idea how much I’d learn from jamming in garages and basement, working in studios, or collaborating with other musicians. Those moments have had a lasting influence on my leadership style.

For me, running a successful company is like composing a great song—different elements coming together in a way that just clicks.

Whether I’m launching a new digital marketing campaign or working on a new music track, my goal is the same: to create something memorable, impactful, and well-coordinated.

Writer / Director.

From the writer’s room to the boardroom, my creative journey has been anything but conventional. With a diverse portfolio that includes writing for TV shows and comedy, I’ve immersed myself in the art of storytelling.

Having sold shows to networks like HBO, I understand the nuances of pitching, selling, and delivering content that resonates with specific audiences.

These experiences have equipped me with skills that have translated into business leadership. Crafting a compelling story—whether in comedy or business strategy requires a deep understanding of audience psychology, timing, and the elements that truly connect with people. As a CEO and Executive, I draw on these storytelling skills to build brands, inspire teams, and drive operational excellence.

In the business world, I bring the same creative agility and strategic thinking honed through years in entertainment. The ability to captivate an audience and communicate ideas effectively is essential not only on stage but also in the boardroom. My multidisciplinary background allows me to navigate the complexities of business leadership, ensuring not only operational efficiency but also a culture of innovation and engagement.

Painter.

In the world of visual art, I’m drawn to the expansive, tactile nature of painting. There’s something about stretching a large canvas and letting imagination run wild on it. My go-to medium? Acrylics, especially in bold, neon hues that really pop. But don’t let the vivid colors fool you—there’s a method to the madness.

While each piece might look like a burst of spontaneous energy, there’s much more happening beneath the surface. Every stroke, dribble, and seemingly random smear is intentional, contributing to a larger story I’m aiming to tell. And what’s that story? Often, it mirrors philosophies and beliefs that resonate with me.

For me, painting feels like a high-stakes game of chess. Every move has to be deliberate; it’s as much about strategy and execution as it is about inspiration. Yet, just like in chess, there’s room for unpredictability—allowing for those unplanned moments that can shift the entire piece and add unexpected details, bringing a new layer to the story.

So, whether I’m in the boardroom or in front of a canvas, the principles remain the same: vision, planning, and a bit of room for the unexpected. The end goal? To create something that not only captures attention but also provokes thought and stays with you.